INDIE COSMETICS BRANDS YOU NEED IN YOUR LIFE (BLOGMAS – DAY TEN)

The last couple of years has truly been a time of reflection for so many people. It has given me so many things to be grateful for as well as the numerous worries I’m sure the majority of us feel pretty similar.

One thing I will happily take away with me into the new year is a new found appreciation for small businesses and indie brands.

The beauty community is saturated with talent. Some more well known than others but all admirable in their quest to achieve their dreams.

Here is a list of some of my favourite indie cosmetics brands, fingers crossed you’ll find something new and exciting to sink your teeth into!

Arttitude Cosmetics

UK Based
Cruelty Free

I’ve spoken about Arttitude many times before and to be honest my love for the brand has only grown since then.

The Colour Splash palette is the perfect addition to your collection if you’re after something daring with the kind of pigment quality most high end brands could only dream of!

Their product line has expanded considerably in the last year whilst still keeping up with the impeccable standard of previous releases. What more could you ask for?

Lois Cosmetics

UK Based
Cruelty Free

Lois Cosmetics launched last year and oh my god what a year it was!

You know I’m all about girl power and this female founded brand hasn’t let the pandemic stop them from taking the beauty community by storm.

There truly is something for everyone.

Palm Beauty

UK Based
Cruelty Free

Palm Beauty is the baby of the bunch. Founded by Courtney Green of TOWIE fame this little gem still feels brand spanking new after only launching this time last year.

If you’re after an eyeshadow palette that’ll take you from day to night, on any occasion and all year round then look no further because Palm Beauty has you covered with their warm toned, neutral 9 pan beaut.

You’ll also find a collection of lip products that will become handbag essentials in no time!

VE Cosmetics

UK Based
Cruelty Free

If you’re after something with a little bit more edge then VE Cosmetics is perfect for you.  This one woman powerhouse is all about ensuring ethical practices whilst still being fierce as they come.

You’ll find stunning eyeshadow palettes (witchy vibes all round guys, you’re gonna love em!) as well as a whole host of lip products with a formula and finish to suit everyone (with some seriously unique shades to boot!).

This is seriously one to watch.

Labelle

UK Based
Cruelty Free

Luxury is probably the word that first springs to mind when I think about Labelle. 

With an extensive range of products (the diamond highlighters are my fav!) they manage to hit the mark each and every time with their on trend releases.

Pretty much the perfect present selection for the beauty lover in your life.

Unicorn Cosmetics

UK Based
Cruelty Free

UC has come a long way since they first launched their now iconic lashes.

With three gorgeous palettes, a selection of stunning pigments and brushes that look like they escaped straight from a Disney movie you really are spoilt for choice.

They also have the most beautiful and magical aesthetic that I’m kind of obsessed with. Mermaid brushes. Give me the strength to not skint myself!

P.Louise

UK Based

This one will need no introduction. If you haven’t tried the P.Louise base then you need to get an order in right this minute because it is honestly a game changer. 

The brand juggles being recognised world wide (it’s a favourite of Kim K don’t ya know!) whilst still managing to maintain its roots, giving back to her supporters is something that Paige does on a daily basis. 

If you’re after a purchase with plenty of heart, soul and positivity then P.Louise will have your back.

Spectrum Collections

UK Based
Cruelty Free

Last but not least we have Spectrum Collections which let’s be honest, you already know by now is probably my favourite brand of all time.

Their innovative brush designs are funky but functional. Extremely instagrammable but always top notch and made to a professional standard.

After developing their own make up line last year there is now no stopping the welsh sisters with a passion for fashion and all things pink!

Will you be shopping indie this Christmas?

MY TOP 5 FEMALE LED BEAUTY BRANDS (BLOGMAS – DAY FOUR)

The beauty industry has gone from strength to strength in recent years, especially with the rise of the ‘influencer‘ and power of social media. With an incredibly saturated market, an endless supply of near identical products and concepts it’s hard to know where to invest your hard earned cash. I’m here today to share with some of my favourite brands created and headed by female entrepreneurs as well as my go to products. Why they’re so special and deserve your support.Like the Spice Girls said once upon a time (and is definitely the theme of today’s post) Girl Power!

Unicorn Cosmetics

My Fav Product…

Wicked Palette £29.99

Unicorn Cosmetics founder Mel had always experimented with colour through fashion and hair (she has worked her way through the rainbow and honestly, I’m so jealous because she always looks amazing!). Her journey began with the realisation that she could bring something new and exciting to the table.

The makeup world was very different to what it is now, everything was black and more black. Makeup brushes were honestly one of the less expensive products to fund and I was obsessed at the time with buying MAC brushes, but hated that they were so boring and pretty basic. I just didnt understand why no one had done a multi-coloured hair makeup brush that had a different shape handle, and that’s where it started really.

Mel Blue

With no knowledge or prior experience of how to start a business (10 years as an NHS data analyst is obviously vastly different to being the ultimate unicorn boss babe although she has always been a creative at heart, dabbling in customising shoes and selling jewellery) she used her initiative and sourced everything via google. Choosing a factory was difficult but eventually having found the right one it was actually Fiancé Chris who turned Mels vision into reality with his clay design of the iconic unicorn brush handle. 

Which actually brings us to the brands thoroughly recognisable name.

Unicorn was picked because it’s such a unique creature and magical. That’s all my brand is meant to be about, unique magical products that make you feel inspired and are ground breaking in design and quality.

Mel Blue

The UC Pro Unicorn Brush Range has been a resounding success with professional make up artists and enthusiasts such as myself giving them rave reviews across the board. The class of 86’ eye brush set is one of my most favourite purchases ever! Mel has managed to create tools of a professional standard at an accessible price which is so important especially at the moment when financially so many people are struggling.

If you follow UC across social media then you will probably already have seen a sneak peak of the Glow Ting highlighter (which Mel admits is her favourite creation so far!) and I will be first in line to get my hands on it when it drops, is there anything better than a glow that can be seen from space? I’ve also been told there are some other exciting launches planned for later this year!

Not only is Mel a hard working, strong business woman, she is also just a genuinely nice person! Praising her UC team (who she says have become her family), followers and supporters who have helped her build the brand up to what it is today.

You really need to find the right people to surround yourself with, and don’t be disheartened if you don’t get it right the first time, it’s a really big learning curve. No one loves your brand/business more than what you do, so always follow your gut. Business is one huge lesson. But more than anything I would say protect your creativity in legal terms, trust your instinct and dont be scared to say no.

Mel Blue

Arttitude Cosmetics

My Fav Product…

Phoenix Eyeshadow Palette £32.99

Arttitude Cosmetics (which is completely vegan and cruelty free) was founded in 2019 by Rukhsaar (who is also a full time clinical scientist if she wasn’t already busy enough!). The brand boasts a full line of lashes, gorgeous lip products and the most beautiful rainbow palette you ever did see. She fell in love with the beauty industry and make up artistry after working in the family business, Arttitude Studios. 

My mum has been working as a make-up artist since the early 2000’s and it was her that inspired me to learn make-up which is where I developed my passion from. When she started working as an MUA, make-up wasn’t what it is now. She wanted to challenge those norms and put the art back into make-up artistry and give it a whole new attitude, and that’s where the name comes from – her make-up studio was called Arttitude Studios, so she actually named the brand!

Rukhsaar

The Arttitude product line (which started with lashes) was originally designed with the studios clients in mind. After struggling to find the perfect lash for each client the decision was made to create their own! Each with its own luxury feel and presentation to make the experience even more special.

Building up a business whilst holding down a full time job as a health care professional isn’t something everyone can do and that’s what makes Ruks the ultimate inspiration. Arttitude Cosmetics is all about community. The brand is incredibly supportive of the artists they work with and constantly strives to give back to those who have supported the company as it grows. Her advice to others with dreams of starting their own business is straight to the point but also full of love. Exactly like the brand itself!

It is hard work. Expect to be working around the clock. Don’t expect to plant the seed and eat the fruit the same day. Read, read and read some more! Remember – the first year in business is just about surviving. But, having said all this. Go for it and don’t hold back. You don’t want to spend the rest of your life wondering, ‘what if.’ Take the risk, work hard, and you have all my love and best wishes for your every success.

Rukhsaar

Spectrum Collections

My Fav Product…

Pinch Pot £16.99

Spectrum was started by sisters Sophie and Hannah in April 2014, born from a garage in Barry, South Wales.

Spectrum has gone from strength to strength in the years since then and has become a brand recognised across the world. Offering premium quality products that are always vegan and cruelty free (the sisters are TRUE animal lovers).

The duo who have always been fiercely passionate about beauty and fashion and feel strongly that make-up is more than just a visual thing.

A beauty routine is a ritual that when shared can bring so much happiness and really become a bonding experience. Makeup isn’t just functional, it’s very emotional.

Sophie & Hannah

Combining both beauty and fashion to create Spectrum was a genius decision. The brushes are by far some of the most beautiful I have ever seen, functional and made to a professional standard yet stylish and bold. The perfect dressing table accessories.

Having branched into cosmetics last year I now feel that there is no stopping the brand which is run by a predominantly female team. 

And guys, have you seen their Disney collections? Because you know I am all about that life!

PLouise

My Fav Product…

Love Tapes Palette £42

Paige Louise (PLouise) had loved and experimented with make up from a young age which ultimately led her to begin training as an MUA at 20. From there she grew more confident within her artistry and formed her own opinions on what worked and didn’t work within the beauty industry.

I used to stare at these gorgeous shadows sitting in these luxury palettes and then get very frustrated when I didn’t receive the colour pay-off on my clients’ eyelids.

Paige Louise

P.Louise Make Up Academy (which includes an aesthetics studio, hair lounge, state of the art classrooms and student facilities plus a swanky beauty lounge) opened in 2014. It was the foundation for the brand to really take the world by storm in 2018. After spotting a gap in the market, Paige was able to realise her dream and launch the now globally recognised brand.

I think it’s fair to say one of the most famous products to hit the industry in recent years has got to be the P.Louise Base. 

I very quickly realised I needed a product that would clean up the eye area, neutralise any pigmentation and would be ready to give my shadows the best shot at living their best life.

Paige Louise

It is beloved by influencers and make up artists world wide and in my opinion really is worth the hype.

Going off on a slight tangent but oily skinned spectacle wearers like myself will appreciate this little trick I’ve picked up recently. Apply a touch of the base onto your nose and blend with a sponge. This will give the area a super base for the rest of your make up that doesn’t budge!

Anyway, I digress. 

The brand now boasts an impressive array of products including eyeshadow palettes, paints and brushes as well as a fashion line co-owned by her brother.

Paige has proved herself to be a down to earth, kind hearted and driven young woman. I can’t wait to see what else she has planned for the industry.

Lois Cosmetics

My Fav Product…

Rose Metal Palette £19.99

Lois Cosmetics launched back in 2020 (and what a bloody year to start a business guys, BRAVE or what?!).

You know I’m all about girl power and this female founded brand hasn’t let the pandemic stop them from taking the beauty community by storm with not one but three high quality eyeshadow palettes all with their own individual theme and story.

With many years experience as a professional makeup artists, working with top brands and celebrities all around the world it would have been a crying shame for Lois not to put her expertise towards building a brand that is not only socially conscious but also right on the mark when it comes to trends.

With an ever expanding range of beautiful products there is truly something for everyone. Treat yourself to the most stunning liquid eyeshadows whilst also filling your basket with brand spanking new makeup brushes and eyeliners.

I can already tell that LC is fast becoming a lifelong obsession.

These women are a force to be reckoned with and I personally find their stories to be full on power and inspiration. I hope you’ve enjoyed today’s posts and I would be so interested to hear all about your own favourite female led brands!

5 FESTIVE RED LIPSTICKS FOR UNDER £10 (BLOGMAS – DAY ONE)

I’m a big believer in the power of a good red lipstick (and if you’re a long time reader or follow me over on Instagram you’ll have heard me say words to that effect many times).

The festive season is my favourite time of year when it comes to the beauty industry because it’s just so extra! Red lips and sparkly eyes everywhere and I’m living for it.

So with that in mind (as well as the ever expanding list of people I have to buy for!) I thought now would be a good time to recommend some of my favourite red lipstick for when you’re on a budget (or like me believe that quality does not always have to cost the Earth).

London Copyright|Profound Matte Lipstick

Shade – Aristocrat £5.95

PROFOUND is a stunning collection of luxurious, high-pigmented, creamy matte, long-lasting lipsticks, infused with a beautiful vanilla fragrance.

londoncopyright.com

Aristocrat is a creamy, full coverage, no holds barred classic red. A vegan, cruelty and paraben free staple in my collection

Revolution Pro|New Neutral Satin Matte Lipstick

Shade – Stiletto £6

Introducing the Revolution Pro New Neutral Satin Matte lipsticks, our best-selling lipstick formula – with an upgrade!

The new and improved collection features the same incredible highly pigmented lipstick formula; just one swipe across the lips will leave you with full coverage and comfortable colour – that lasts.

Housed in a new leopard print bullet for ultimate glamour, it features a magnetic soft-close clasp for sheer luxury.

The silky-smooth satin-matte formula has gentle moisturising properties which help to keep lips soft and luscious all day.

No bleeding, no drying, no cracking, whether it’s day or night, achieve a seamless finish and a perfect pout.

Available in an edit of universally flattering shades from nudes to pinks to brights; find a colour perfect for any skin tone, any age, and any occasion.

revolutionbeauty.com

Stick with the general theme of a classic red but, make it vampy!

The slightly darker tone of ‘Stiletto’ will have you feeling like the main character on your Christmas night out. The ultimate goal right?

Cruelty free and vegan as always.

By Beauty Bay|Matte Lipstick

Shade – Sauce £7

Let your lips do the talking with By BEAUTY BAY’s range of gorgeous matte lipsticks. With an ultra-creamy, intensely pigmented formula, the lipsticks are here to add the finishing touch to all your makeup looks. With eight shades to collect, the lipsticks have a comfortable wearing, extremely long-lasting and a smudge proof finish to last you from day to night, and sweet vanilla scent for that little extra oomph. You’re going to be obsessed.

beautybay.com

If you’re after a true red to take you from day to night without feeling unnecessarily self conscious then ‘Sauce’ is your girl! Such an easy transitional shade for all year round (which is great if you don’t want to invest in a huge collection!). Vegan and cruelty free of course.

By Beauty Bay|Crème Lipstick

Shade – Sidecar £8

Treat your lips to the By BEAUTY BAY Crème Lipstick. With an ultra-creamy, ultra-pigmented new formula, guaranteed to take your lips to new levels of glamour, these lipsticks deliver nothing but pure colour and a luminous finish in just one stroke. With a limited-edition glitter finish on bullet (that doesn’t transfer onto the lips), it’s time to pick your shade or collect them all, for a buildable lip look that will last all day and night.

beautybay.com

Besides anything else I am utterly obsessed with this packaging. Gatsby vibes all round ladies!

Beauty Bay can honestly do no wrong in my eyes but this is just on another level of sultry, decadent goodness.

Sidecar is your Christmas Day red. You heard it here first. She is THAT BITCH. As above this babe is both vegan and cruelty free.

Carter Beauty|Word of Mouth Lipstick

Shade – Bey €6.95

Named after 20 strong women who have inspired Founder Marissa Carter, Carter Beauty by Marissa Carter Word of Mouth Matte Lipstick has been formulated to offer stay all day pout perfection.

carterbeautycosmetics.com

Probably the most used red within my vast (VAST) collection. She’s a comfortable matte with a long lasting and durable formula guaranteed to impress.

Easily paired with the matching CB Free Speech Lip Tint if a glossy finish is more your style. Cruelty free guys, you know the drill.

The Wild Card…

Arttitude Cosmetics|Ultimate Red Lip Set

Shades – Inferno, Legacy and Conquer £24.99

Find your perfect red with our ultimate red lip kit – from the Born From The Ashes collection. Includes creamy satin finish lip bullets in 3 different shades of red, so you can find a classic red lip for every mood. Wear them on their own, or mix them together for the perfect ombre red lip.

We all have a phoenix inside of us – waiting to be reborn.

arttitudecosmetics.com

Ok, ok I know this is technically cheating as I’ve already given you 5 strong contenders and this set is over £10 but if you price it up per lipstick they’re actually only £8.33 each sooo…

They’re just so lush.

I hope you’ve found you’re perfect red somewhere amongst my favourites!

ARTTITUDE COSMETICS ‘BORN FROM THE ASHES’ COLLECTION REVIEW (BLOGTOBER – DAY TWENTY-NINE)

There is a phoenix inside of all of us – waiting to be reborn.

arttitudecosmetics.co.uk

Have you pick up the Arttitude Cosmetics ‘Born From The Ashes Collection’ yet? I am so stunned at the passion and heart behind it all.

For an indie brand to produce something so unique and full of flavour truly goes to show just where the future of the beauty community really lies.

Phoenix Eyeshadow Palette

The Born From The Ashes collection includes…

Phoenix Eyeshadow Palette £32.99

Introducing our brand new phoenix eyeshadow palette. A gorgeous 25 shade palette, with a mixture of warm and cool tones, and 5 incredible formulas – the possibilities are endless!

Ultimate Red Lip Set £24.99

Find your perfect red with our ultimate red lip kit – from the Born From The Ashes collection. Includes creamy satin finish lip bullets in 3 different shades of red, so you can find a classic red lip for every mood. Wear them on their own, or mix them together for the perfect ombre red lip.

Eternity Lashes £9.99

Introducing our gorgeous Eternity lashes – the first of our clear band lashes at Arttitude Cosmetics, and part of our Born From The Ashes collection. A luxurious wispy lash with a fluffy outer wing, and beautiful curl – these lashes are absolutely perfect for every eye shape! And the best part is – they are 100% vegan and cruelty free.

Wine Red Cattitude Adhesive Liner £11.99

Our best selling cattitude 2 in 1 liner and lash adhesive now comes in a gorgeous wine red shade, as part of the born from the ashes collection.

12 Piece Red and Black Brush Set £59.99

The first ever brush set from Arttitude Cosmetics. This 12 piece set has been completely custom made, and contains a range of brushes perfect for make-up artists to create any look desired! The brush set includes small fluffy brushes and a pointed detailing brush designed to work with minimal eye space, to achieve precise perfect blends.

Red & Black Marble Beauty Blender £5.99

Our gorgeous red and black marble beauty blender is perfect for applying your base evenly, and minimising the appearance of pores. Achieve a perfect flawless complexion every time.

Phoenix Eyeshadow Palette Swatches

Each component of the collection has been crafted to perfection to for the brief seamlessly. Working beautifully on their own as well as together.

The Phoenix Eyeshadow Palette is a stunning addition to the Arttitude Cosmetics family and I can’t wait to see the daring combinations artists will create together with the pre-existing palettes.

The chameleon multichrome shades (Phoenix and Dreams) are truly the star of the show (although saying that I’m a self confessed brush hoarder and these beauties are INSANE).

The lipsticks (Inferno, Legacy and Conquer) are the perfect combination of creamy and long lasting. Taking classic reds and giving them a modern day twist.

Phoenix Eyeshadow Palette

What an incredible thing to accomplish.

Ruks, you should be so proud of yourself my love.